The Art of Social Media: Power Tips for Power Users, Guy Kawasaki
1. The general theme was to enable a business person to excel on social media and to gain attention through it.
2. Though a lot of the tips and concepts were pretty stright forward for how to act and what to do on social media, there were some parts that had me stop because it felt like Chris Pryor's classroom of tips. Make a plan, determine your audience, how you're going to profit, how you're going to execute the plan. There was a good bit that felt like class material, just mixed in with social media.
3. I feel, after reading this book, one could take an attempt at creating an entire web page. But overall, that would be a bit much to do for a single exercise in this class. The book goes really in depth about how to do certain things. The explain how to complete your profile page and how large your image should be whether for the header or for your personal/company logo.
4. The book takes it a step further than just social media. Yeah, the point is on social media, but the point for a business is to capture an audience and then take it further to gain customers. Guy Kawasaki introduces you to how to spread attention on events you're hosting or attending. It discuses the importance of hashtags and the network band to allow people to access their social media sites to talk about your event while attending.
The book discusses about many typical things that people in business should already know, but there are always people out there.
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